Are Your Dollars Loyal To You?

This is what brand loyalty can look like: random stuff in our lives.

We can show more loyalty to brands than to our families, goals, and communities. When we prioritize buying a fancy purse to feel better, we have our priorities backward. Authentic style, confidence, and wealth come from within, not from brands or things.

You don’t need a special pen to write well or a specific shirt to think better. You make the pen write your ideas, and you make the clothing stylish. Depending on brands for confidence only feeds insecurity and vanity, which never ends.

Instead, flip the script. You make the brand awesome because of who you are and what you bring to the rooms you enter. This mindset helps you spend less on the outside and more on what truly brings value to your life. A little business secret, brands do this exact process. They think of WHO represents their products best to influence others who want to be like them. Your values give products their worth.

You can't put a price on what feels like home. Those who read this know you won’t get a better tres golpe breakfast than in the Dominican Republic. You won't get it better at Gucci just because it's at a Gucci store. This idea can be seen in hairstyles, products, parenting, etc. Things are an extension of us, not us an extension of things. Your dollars are power, use them to fuel your values and be intentional with your life.